Therefore, pay particular attention to page speed on mobile phones. In the Coverage view, choose “Excluded” and check to see if there are any pages that should be indexed in that list. On-page SEO consists of technical optimization to a big extent. For many, it is just a necessary evil, but knowing the fundamentals is actually not that difficult.

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Use descriptive anchor text and ensure that the content surrounding the link is relevant to the page your linking to. Internal links make your site easier to crawl, help Google better understand the quality of your content and which pages belong in the same category. The Google algorithm search leak gave us unique insights into how Google uses links to better understand your content.

It also estimates the difficulty of each action and allows you to assign tasks to other team members directly from Semrush. Using all these advantages will surely help you create an SEO strategy that will boost your online traffic. Additionally, ensure that all your posts meet the requirements of Google’s E-E-A-T criteria. Your content should be based on Experience, Expertise, Authoritativeness, and Trustworthiness. Following these principles will give you confidence that your content meets Google’s quality and relevancy standards.

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This means they’re practically invisible unless someone has its direct URL, or stumbles upon them through an external link. A backlink is a link from one website to another, considered a vote of confidence and authority in the eyes of search engines. On-Page SEO involves optimizing individual web pages to rank higher in search engines. On Page SEO is all about optimizing the elements on your website.

Learn how to improve a website’s search engine rankings by performing a thorough analysis of the page’s SEO. Important things to look for include things like Deprecated HTML Tags, SEO Friendly URL, Keyword Density, Favicon and Image Alt Tag. Consider both on- and off-page methods when devising your SEO strategy.

• Technical SEO is a term used by marketers to describe advanced SEO practices in the domain of professionals.
• Searching this keyword on Ahrefs keyword explorer would show you how easy (or hard) it would be to rank for it.
• Following these principles will give you confidence that your content meets Google’s quality and relevancy standards.
• To target featured snippets, it’s essential to optimize your content for the target keyword and provide a clear, concise answer to the user’s query.
• They are also important when keeping your site hierarchy consistent as you create subpages, blog posts, and other types of internal pages.

Thin content

Minification of CSS, HTML and Javascript can drastically boost page loading speed. You may be thinking that compressing website files is a challenging task, but it’s actually one of the easiest ways to reduce page load time. Google more specifically measures time to the first byte, which is the time it takes your browser to receive the first byte of information from the server.

Context.” The goal of the page title is to lay out the purpose of the page without being redundant.

But if you want to stay there, your page has to satisfy search intent. Your keyword doesn’t necessarily have to be at the very beginning of your title. This report shows metrics like LCP, TBT (Total Blocking Time, a close estimate of FID), and CLS. Go to the “Issues” tab, type “external” in the search bar, and review any findings. You can also find meta description tips in On Page SEO Checker if you need more guidance.

While keyword use still matters, prescriptive methods like using an exact-match keyword in specific locations a requisite number of times is no longer a tenant of on-page SEO. For each of your pages, ask yourself how relevant the content is to the user intent behind search queries (based on your keyword usage both on the page and in its HTML). On-page SEO refers to optimizing both the content and HTML source code of a page. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness. On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website’s search engine rankings and earn organic traffic.